Casestudy
Defining the Visual Identity of an All-Natural Ice Cream Brand
Third Pole Creamery is an ice cream brand focused on natural ingredients and real fruits, with no artificial flavors. The project centered on building a joyful, brand-consistent presence across social media and packaging to communicate freshness, authenticity, and indulgence.
Problem
Natural food brands often struggle to balance health-forward messaging with a sense of fun and indulgence, especially in visually competitive categories like ice cream.
Approach
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Crafted a social media strategy highlighting real fruits and natural ingredients
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Used playful visuals and a memorable color palette to evoke delight
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Designed packaging aligned with the brand’s blue and yellow identity
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Incorporated fruit-inspired doodles and patterns to reinforce naturalness
Role
Social Media Design, Packaging Design, Visual Direction
Team
Graphic & UI Designer, Content Writer, Marketing Team, Brand Stakeholders
By combining the brand's colors with elements that evoke freshness and naturalness, our package designs aimed to enhance the appeal of Third Pole Creamery's products on the shelves, enticing consumers to indulge in their delicious and wholesome ice creams.
Touchpoints
Social Media:
Fun, vibrant content communicating natural ingredients and joyful indulgence.
E-commerce Website:
Ice cream boxes and family tubs using brand colors and fruit-led visual elements.
Outcome
The unified visual language strengthened Third Pole Creamery’s positioning as a fun yet trustworthy brand offering natural, fruit-forward ice creams.