Casestudy
Evolving Jewelry Brand Communication from Heritage to Modern Design
Habet is a self-development and mindfulness app designed to help users build small, meaningful habits that lead to long-term personal growth. The promo video introduced the app through emotional storytelling and engaging visuals, positioning Habet as a companion for mindful living.
Problem
Heritage jewelry brands must balance tradition and modern appeal while ensuring their craftsmanship remains the focal point across both digital and offline marketing channels.
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​Approach
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Designed elegant visuals using refined typography and subtle design elements
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Positioned jewelry as the hero across all creatives and campaigns
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Integrated festive storytelling to highlight occasion-based collections
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Maintained visual consistency across digital and print touchpoints​
Role
Visual Design, Campaign Design, Print Design, Outdoor Advertising
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Team
Designer, Marketing Team, Brand Stakeholders​
Touchpoints
Social Media Campaigns:
Festive and brand-led posts showcasing craftsmanship, legacy, and contemporary jewelry designs.
Outdoor Advertising:
Hoardings designed for high-visibility festive and promotional campaigns.
Print Advertising: Newspaper ads reinforcing trust, tradition, and seasonal offers.
Outcome
The unified visual approach reinforced Navrathan Jewellers’ positioning as a trusted brand that blends timeless craftsmanship with modern elegance.