Casestudy
Blending Heritage and Contemporary Style for a Home Furnishing Brand
Established in 1977, Linkers Furnishing has been enhancing living spaces for over four decades with a wide range of premium home décor products. The brand offers curtains, blinds, mattresses, sofa fabrics, bed linens, cushions, and cushion covers—each designed to bring comfort, quality, and understated luxury into everyday interiors.
Problem
With a strong legacy and an expansive product portfolio, Linkers needed a cohesive brand expression that honored its heritage while appealing to contemporary consumers seeking refined, modern home aesthetics.
Approach
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Branding: Refined the visual identity, typography, and brand language to balance tradition with modern sensibilities, ensuring consistency across all brand touchpoints while keeping products at the forefront.
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Social Media: Developed a cohesive content system to showcase product categories, styling inspiration, and lifestyle applications reinforcing brand elegance and everyday relevance.
Role
Branding, Visual Identity, Brand Guidelines, Social Media Design
Team
Designer, Content Writer, Brand Stakeholders
Touchpoints
Brand identity system, social media content, product catalogues, in-store visuals, promotional creatives, digital brand assets
Outcome
The refreshed brand identity and social presence repositioned Linkers as a trusted, premium home furnishing brand, rooted in legacy yet aligned with modern living, strengthening brand recall and market relevance.