Casestudy
Refreshing a Traditional Snack Brand for Today’s Market
Jain Bakes is a well-established snack brand reimagined to appeal to a younger, modern audience. The project focused on refreshing the brand’s visual identity through bold packaging and engaging social media, while staying true to Jain values and wholesome food practices.
Problem
Traditional snack brands rooted in cultural values often struggle to attract younger audiences without losing authenticity or appearing outdated.
Approach
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Designed vibrant, flavor-led packaging using bold desi color palettes
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Used minimal Indian patterns and doodles for a festive yet homely feel
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Balanced modern design with clear communication of Jain-friendly values
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Created fun, interactive social content beyond product promotion
Role
Brand Refresh, Packaging Design, Visual Design, Social Media Design
Team
Graphic Designer, Content Writer, Marketing Team, Brand Stakeholders
Through creative and visually appealing package designs, our goal was to attract consumers and communicate Jain Bakes' dedication to delivering wholesome snacks that align with Jain practices, while also modernizing the perception of Jain products in the market.
Touchpoints
Packaging Design:
Bold, colorful packs reflecting flavor, culture, and wholesome snacking.
Social Media:
Playful and engaging content designed to build brand affinity, not just drive sales.
Outcome
The refreshed brand identity modernized Jain Bakes’ market perception while reinforcing its commitment to wholesome, Jain-aligned snacking.