Casestudy
Creating a Strong First Impression for a Habit-Building Self-Growth App
Habet is a self-development and mindfulness app designed to help users build small, meaningful habits that lead to long-term personal growth. The promo video introduced the app through emotional storytelling and engaging visuals, positioning Habet as a companion for mindful living.
Problem
Self-development apps often struggle to clearly communicate their purpose and emotionally connect with users at first touch, resulting in low engagement and unclear value perception.
Approach
• Focused on storytelling over feature listing
• Visualized the impact of small habits on daily life
• Created an emotionally resonant narrative aligned with mindfulness
• Designed for multi-platform distribution (YouTube, Play Store, App Store)
Role
Concept, Visual Design, Motion Direction
Team
Visual Designer & Motion Designer, Content Writer, Marketing Manager
Timeline
1 Weeks
Outcome
The promo video served as a strong first impression for Habet by clearly communicating its philosophy, creating emotional connection, and inviting users to begin their self-development journey.