Casestudy
Strengthening Local Digital Presence for a Global Salon Brand
Social media marketing for Toni & Guy Hairdressing focused on reinforcing the brand’s premium positioning, global expertise, and fashion-forward approach to hair styling. The content highlighted professional craftsmanship, contemporary trends, and the elevated in-salon experience that defines the brand.
Approach
Designs and campaigns were crafted to resonate with style-conscious audiences by spotlighting precision cuts, styling expertise, transformations, and seasonal trends. Clean visuals, refined typography, and consistent brand language ensured a polished and aspirational digital presence aligned with Toni & Guy’s global identity.
Franchise Support
In addition to brand marketing, social media and promotional content played a key role in supporting franchise launches. Teaser campaigns, opening announcements, and location-specific promotions were developed to build anticipation, drive footfall, and establish strong local visibility for new outlets.
Role
Social Media Strategy, Visual Design, Campaign Creatives, Franchise Marketing Support
Team
Designer, Marketing Team, Content Writer, Brand Stakeholders
Outcome
The campaigns strengthened brand recall, elevated the perception of luxury and expertise, and supported franchise growth by creating consistent, high-impact digital touchpoints across locations.