Casestudy
Designing a Nature-Inspired Brand for Urban Gardening Services
Biotech Maali is an urban gardening brand focused on transforming city spaces into thriving green environments. The project involved creating a complete brand foundation and digital presence to support terrace garden setup, automation, and ongoing maintenance services.
Problem
Urban gardening services often lack a clear and professional brand identity, making it difficult to communicate expertise, trust, and end-to-end service offerings to city homeowners.
Approach
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Developed a distinct brand identity aligned with nature and sustainability
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Established a consistent brand system across digital touchpoints
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Set up social media channels to showcase services and transformations
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Designed content that communicated expertise in garden setup and automation
Role
Branding, Visual Identity, Social Media Setup, Content Direction
Team
Designer, Brand Stakeholders
Touchpoints
Brand Identity:
A clean, nature-inspired visual system reflecting urban sustainability and professionalism.
Social Media Setup:
Structured profiles and content highlighting terrace gardens, automation, and maintenance services.
Outcome
Biotech Maali launched with a cohesive brand and digital presence, positioning it as a reliable expert in urban terrace gardening and green space solutions.