Rather than traditional restaurant marketing, our goal was to position Dyce as a dynamic hub in Jayanagar. Through a mix of posts and reels, we captured the essence of Dyce's stylish interior and fusion food offerings. The strategy revolved around moment marketing and engaging content, steering clear of direct selling or promotional tactics. By fostering a social page that felt authentic and inviting, we aimed to foster a sense of community and connection among Dyce's audience.